The University of Wisconsin-Madison digitally inserted a black students face into the cover of their brochures. The reason for this was to show the racial diversity that is at the university. This was a big deal, and it is unethical, although the people who decided of what picture was to be put on the front cover, no one knew about the final mock-up till it was already printed.
The school was wrong for doing this, if you wanted to show diversity, take a picture of true diversity, rather then digitally putting it in. It was wrong, because if they have diversity like they say they do, a picture of it can be easily obtained.